How We Create Content at Scale

One shoot.
Every format.

Give us one e-commerce shoot — or the assets you already have — and we multiply it into a complete content system for every channel your brand needs.

Oroton e-com original
Oroton UGC generated
Oroton editorial
Oroton bag editorial
Oroton editorial campaign
Oroton scarf concept
01 — The Input

Two doors in

Every engagement starts the same way: we get the raw material. Either we shoot it for you, or you hand us what you have.

E-commerce shoot
Door A
We shoot it
TTP plans and executes your e-commerce shoot. We control lighting, styling, and model direction from day one.
Or
Existing assets
Door B
You send it
Already have a shoot? Send us your existing e-commerce assets. We take it from there — same system, same output.
Both options available at every tier. Same output quality either way.
IN
Raw Assets
AI
Upscale + Swap
CD
Creative Dir.
QC
Finishing
OUT
Content System
02 — The Outputs

Five content layers

Every tier produces all five. The difference between tiers is how much of each you get.

E-Commerce
01
E-Commerce
Product images, upscaled and retouched. Each look multiplied across model variations for different markets.
The model swap — same garment, different models. Inclusivity that drives conversion.
Lookbook
02
Lookbook
Lifestyle imagery in distinct creative directions. Each direction is a testable ad angle.
Multiple directions = efficient ad spend. Test which mood performs, don't guess.
Campaign
03
Campaign
Hero images for press, homepage, OOH, and key placements. Elevated editorial content.
Campaign content makes the brand feel bigger than it is.
Video & Reels
04
Video & Reels
Motion content rethought for every platform. Native vertical, native motion, native scroll.
Platform-native video for Instagram, TikTok, and paid social.
UGC
05
UGC
User-generated style content from e-com originals. Authentic, scroll-stopping, built for paid social and organic feeds.
E-com to UGC — same product, completely new context. Feels real because the system makes it real.
The Model Swap

Why models matter

Every model variation opens a new market. Same product, different model — powered by AI, finished by hand.

Original e-com
Original Model
→
New model swap
New Model — AI Generated
Inclusivity

Reach every audience

Different ethnicities, body types, ages. Your customer sees themselves in your brand. Representation drives purchase intent — this is conversion science.

Exclusivity

Target premium markets

Region-specific model selection for GCC, Asia, Europe, US. Each market gets imagery that feels local and aspirational. One shoot, every market.

Case Work

From e-com to full system

Real output from our Source System — e-commerce originals multiplied into lifestyle, editorial, and campaign content.

E-com original
E-Com Original
Generated lifestyle
Generated Lifestyle
UGC output
UGC Generated
Campaign editorial
Campaign Editorial
Editorial direction
Lookbook — Editorial Direction
Still life
Still Life — AI Generated
Bag editorial
Bag — Editorial
03 — The Tiers

Capsule. Campaign. House.

All three produce all five content types. The scale changes — more looks, more models, more directions, more content.

Capsule
"Prove the system"
USD 7,500
Send your assets or add a TTP shoot
E-Commerce
Looks 30
Lookbook
Directions 2
Images / direction 15
Campaign
Hero images 6
Video & Reels
Reels 5
UGC
UGC images 20
2
Model Variations
91
Total Assets
"I want to see what this system can actually do before I commit."
Most Requested
Campaign
"One shoot, one full season"
USD 18,000
Send your assets or add a TTP shoot
E-Commerce
Looks 60
Lookbook
Directions 3+
Images / direction 24
Campaign
Hero images 20
Video & Reels
Reels 15
UGC
UGC images 50
6
Model Variations
217+
Total Assets
"We're launching a collection and need content for every channel from one shoot."
House
"We are your content department"
USD 53,000
Send your assets or add a TTP shoot
E-Commerce
Looks 100+
Lookbook
Directions 5+
Images / direction 30+
Campaign
Hero images 40+
Video & Reels
Reels 30+
Long-form video Included
UGC
UGC images 100+
∞
Unlimited Models
420+
Total Assets
"We want TTP to run our entire visual pipeline, season after season."
Optional Add-On
TTP Production Shoot
Don't have e-commerce assets yet? We shoot them for you — full crew, studio, styling, creative direction. Scoped per project based on your collection size.
Quoted per project
Added to any tier
The math vs. traditional production
What would it cost to produce this volume of content the traditional way — separate shoots, separate model bookings, separate video production?

Capsule

Traditional equivalent ~USD 26k
TTP Source System USD 7.5k
You save ~70%

Campaign

Traditional equivalent ~USD 76k
TTP Source System USD 18k
You save ~77%

House

Traditional equivalent ~USD 177k+
TTP Source System USD 53k
You save ~70%

Additional model variations

Add models beyond your tier's included count — any tier, any time

USD 300 / model
04 — The Process

How an engagement works

Five steps, every time. The team follows this flow, the client sees this flow.

01
Discovery
Client fills intake form. We learn the brand, the season, the ambition. Tier is selected.
→
02
Input
Client sends assets or we schedule the e-commerce shoot. Raw material secured.
→
03
Production
AI upscaling + model swaps. Creative direction. Lookbook, campaign, and video produced.
→
04
Review
Client reviews in the portal. Approve, flag, comment. Two revision rounds included.
→
05
Delivery
Final assets delivered by use case. Bundled, spec'd, ready for every channel.